In early 2021, Toronto’s east-end individuals and organizations collab-orated to co-create and prototype a new market model better suited to the urban context by bringing together three interconnected programs: a neighbourhood market, Ontario Fresh Food Table, and ScarbTO Mrkt Bucks. This increased residents' access to local culturally diverse foods, and also created economic opportunities for urban and rural entrepreneurs, especially BIPOC.

The Scarborough Fresh Food Pilot, led by Scarborough community champions and residents, drew from market managers’ experience and expertise and those in food insecurity, community development, and the private sector. 

Facilitated by marketcity TO, the program supports Scarborough residents and entrepreneurs while fostering community pride. It’s de-signed for scalability, bringing together three interconnected programs neighborhood markets, an aggregate table of local produce, and a complementary currency program or Mrkt Bucks providing $20/week per household to purchse Ontario farm fresh products at markets.

In summary, this initiative demonstrates the power of collaboration that extends beyond addressing food insecurity and equity. It demonstrates the potential for collective action to bring about positive change in communities, fostering inclusivity and creating spaces where everyone participating feels valued and included. 

By working together and building on each other’s strengths, diverse stakeholders can catalyze much-needed action to address complex food access, equity and inclusion challenges in Toronto’s east end, the City, and region.

Our videos, photos, and Learning Report diligently document all the valuable insights and findings from the Scarborough Neighbourhood Fresh Food Pilot, showcasing Scarborough’s innovative resilience.

Snapshot of 2022 project impact :

We are already looking forward to the 2024 pilot. Contact us if you’d like more information or to get involved!